Bon Secours Virginia Child Care Centers
The child care centers of Bon Secours have been a part of the organization since the 1980s; however, they never had a separate identity. We developed their “a good place to grow” campaign out of Bon Secours’ “good” umbrella. Bon Secours means “good help” in French. As a result, we’ve branded the child care centers, along with creating their collateral, and given them a special, fun way to engage with their families and children.