Feeding the Media Machine for the 100th Anniversary of Flight

Today marks 110 years since Orville Wright flew at 10:35 a.m. on Dec. 17, 1903, on a sandy beach dune in North Carolina. The two bicycle-building brothers from Dayton, Ohio, fired up a four-cylinder engine and embarked on the first manned, sustained, powered flight. Learn about the media frenzy surrounding the 100th anniversary of flight in 2003 from the media relations lead for EAA's Countdown to Kitty Hawk program.
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My True Confession & The Great Irony of Harvard Business School

I have a confession to make. For the past several years, I've been on a frantic quest for peace and inner calm (which I realize is an oxymoron but stay with me). It's not that my life is broken — it is in fact, the opposite of broken. It's just that in recent years as I zoomed toward (and past!) age 40, the continual addition of babies and friends and colleagues and clients and boards and meetings has left my jar exhaustingly full.
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A Q&A with Tumblr Guru (and former Richmonder) Marc LaFountain

Rhudy & Co. recently sat down with former Tumblr Vice President of Support Marc LaFountain to discuss the rise of the social media powerhouse, how Marc has played a role, and his vision for the future. In Part 1, learn about how Marc went from raving fan to Tumblr employee and its transition and growth in Richmond.
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Three Communication Lessons from the London 2012 Olympics

Photo courtesy of Christopher J. NolanSocial media is taking a center stage during the London 2012 Olympics. NBC Universal, which invested a reported $1.2 billion in the Games, took considerable heat for their taped delay approach. “Spoiler alert” has become a preface to nearly every newscast as media reported on victories before the masses could watch bigger events in prime TV. Ironically, TV ratings appear to increase even when viewers know the outcomes. Communication lessons from London abound for corporate communicators. Here are three:
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A Fast Runner + A Smart Marketing Shop = Social Media Gold

Interested in the concept of leveraging social media? Take a note from Olympic U.S. middle distance runner, Nick Symmonds. Earlier this year on eBay, he auctioned off ad space on his left shoulder. The highest bidder’s Twitter handle would be placed, by temporary tattoo, on Symmonds’ shoulder throughout his 2012 track and field season, including the summer Olympics in London. Learn how he's doing it and about the creative shop sponsoring this world-class runner.
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