5 Tips for Stronger Media Relations; Plus, How #RVA Media Grade Local PR Pros

Hear from Greg Gilligan, business editor, Richmond Times-Dispatch; Lara Malbon McDuffie, assignment manager, WWBT-NBC12; and Dena Potter, news editor-Virginia, West Virginia, The Associated Press, on best ways to work with the media. Plus, how the three journalists graded Richmond-area PR pros.
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How #RVA Media Outlets Are Using Social Media For Reporting

Learn how a few journalists in Richmond, Va., are using (and not using) Twitter and social media as part of their newsgathering efforts. Hear from: -Louis Llovio, the retail reporter at the Richmond Times-Dispatch -Scott Wise, director of interactive media for WTVR-TV (CBS 6 News) -Pat Kane, a reporter with the Progress-Index in Petersburg, Va.
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Watch What You Tweet, Post or Blog ... It Just May End Up in an AP Story

Former Vice President Dick Cheney is no stranger to controversy. Last month, when the 71-year-old Republican received a new heart at a Northern Virginia hospital, reporters quickly shared the story. Moments later, the social media spheres quickly erupted in a heated debate on the ethics of Cheney's new heart. Tweets and Facebook posts linked to news stories about Cheney's heart transplant. Many of these social media updates included political rants and questions about who gets organ donations. As is the case with major news stories like this, the Associated Press was among the first news outlets to break the story. The AP is a news cooperative that feeds news stories, photos, and videos to thousands of daily newspapers as well as radio, television, and online customers.
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RVA Media Innovator No. 3: Richmond Biz Sense Makes Cents

Building off this week’s series on RVA’s changing media landscape, today I’m highlighting another innovative news outlet: RichmondBiz Sense.com. Launched in 2006, RichmondBiz Sense (RBS) balances local, fresh business news reporting with aggregated content links from multiple news sources, including the Richmond Times-Dispatch and national outlets like Fortune and Fast Company.
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The Media Frenzy Behind VCU’s Historic NCAA Final Four Run

The international media spotlight shined brightly on Richmond, Va., during the 2011 NCAA March Madness. Thanks to the 14 men of the Virginia Commonwealth University’s basketball team, millions watched as the underdogs did the unthinkable — knocked out Kansas, the tournament's lone remaining No. 1 seed. The team’s three-point brilliance and dogged determination even forced famed sportscaster Dick Vitale to “eat crow, baby” after making some disparaging remarks about the Rams earlier in the tournament.
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