34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media

When the lights dimmed on the 49ers and Ravens during the third quarter of Super Bowl XLVII, Twitter and Facebook screens lit up with rants and raves. With 13:22 left in the third quarter, Baltimore led San Francisco 28-6 and no one knew for sure what was happening or what effect this would have on the game. Like millions of others seeking answers during major news events, I jumped on Twitter. With no quick explanation for the sudden outage in the New Orleans’ Mercedes-Benz Superdome (other than Beyonce’s high-wattage, half-time performance), social media exploded.
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