How a Gorgeous Grilled Cheese Helped a Cheesemonger (AKA @CabotCoop) on #Pinterest

Tips, lessons and insights about the popular social media platform Pinterest via National Wildlife Federation, ChildFund International and Cabot Cheese — served up one Tweet at a time from the PRSA Richmond meeting on Nov. 9, 2012. Review this Storify recap.
Read More

The Media Frenzy Behind VCU’s Historic NCAA Final Four Run

The international media spotlight shined brightly on Richmond, Va., during the 2011 NCAA March Madness. Thanks to the 14 men of the Virginia Commonwealth University’s basketball team, millions watched as the underdogs did the unthinkable — knocked out Kansas, the tournament's lone remaining No. 1 seed. The team’s three-point brilliance and dogged determination even forced famed sportscaster Dick Vitale to “eat crow, baby” after making some disparaging remarks about the Rams earlier in the tournament.
Read More