Five PR Lessons I Learned from Driving the Oscar Mayer Wienermobile

Driving the Wienermobile from Dallas to El Paso during the summer of 1995, I encountered one of my most memorable experiences during my year-long PR gig with Oscar Mayer. I stopped to refuel at a lonely looking gas station in west Texas. Then, a black hearse pulled up to the pumps. A few minutes later a small crop duster plane comes taxiing down the dusty, two-lane road in front of the station. The pilot pulled his plane up to a pump.
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Hotdogging with a Super Sausage – The Oscar Mayer Wienermobile

Mobile marketing can trace its roots to 1936. That's when Oscar Mayer rolled out its first Wienermobile on the streets of Chicago. Oscar Mayer's nephew, Carl, dreamed up the idea of a mobile frank to generate awareness and buzz for the hot dog. The Wienermobile has continued to evolve over the past 75 years playing a critical role in the meat company's marketing. Here's a recent CNN report on the anniversary.
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