Three Communication Lessons from the London 2012 Olympics

Photo courtesy of Christopher J. NolanSocial media is taking a center stage during the London 2012 Olympics. NBC Universal, which invested a reported $1.2 billion in the Games, took considerable heat for their taped delay approach. “Spoiler alert” has become a preface to nearly every newscast as media reported on victories before the masses could watch bigger events in prime TV. Ironically, TV ratings appear to increase even when viewers know the outcomes. Communication lessons from London abound for corporate communicators. Here are three:
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A Fast Runner + A Smart Marketing Shop = Social Media Gold

Interested in the concept of leveraging social media? Take a note from Olympic U.S. middle distance runner, Nick Symmonds. Earlier this year on eBay, he auctioned off ad space on his left shoulder. The highest bidder’s Twitter handle would be placed, by temporary tattoo, on Symmonds’ shoulder throughout his 2012 track and field season, including the summer Olympics in London. Learn how he's doing it and about the creative shop sponsoring this world-class runner.
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