What I Learned on Sesame Street: How to Generate More Support for your Nonprofit, Biz or Brand

Earlier this month, I visited Sesame Street. Yes, the real Sesame Street in Richmond, Va., served as the venue for Social Media for Nonprofits Conference at WCVE-TV, our local PBS station. I couldn’t help but think how Big Bird tweets, and how Mitt Romney’s campaign remarks about public television funding set the social media world on fire.
Read More

Three Communication Lessons from the London 2012 Olympics

Photo courtesy of Christopher J. NolanSocial media is taking a center stage during the London 2012 Olympics. NBC Universal, which invested a reported $1.2 billion in the Games, took considerable heat for their taped delay approach. “Spoiler alert” has become a preface to nearly every newscast as media reported on victories before the masses could watch bigger events in prime TV. Ironically, TV ratings appear to increase even when viewers know the outcomes. Communication lessons from London abound for corporate communicators. Here are three:
Read More