34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media

When the lights dimmed on the 49ers and Ravens during the third quarter of Super Bowl XLVII, Twitter and Facebook screens lit up with rants and raves. With 13:22 left in the third quarter, Baltimore led San Francisco 28-6 and no one knew for sure what was happening or what effect this would have on the game. Like millions of others seeking answers during major news events, I jumped on Twitter. With no quick explanation for the sudden outage in the New Orleans’ Mercedes-Benz Superdome (other than Beyonce’s high-wattage, half-time performance), social media exploded.
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• I’m a Millennial and Here’s My Take on the Super Bowl XLVI Ads

I’m a big football fan. Though I was raised a Broncos fan, I still followed the NFL season after Tebow Mania had ended (too soon). So this past Sunday, along with 111.3 million other people, I tuned into Super Bowl XLVI with high expectations of football, food, and most importantly, memorable commercials. A few soared, and some fell flat including my beloved E*TRADE talking baby commercial.
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The Now Revolution: Making Your Business Faster, Smarter & More Social

Thanks to Big River Advertising for bringing social media guru Jay Baer (@JayBaer) to Richmond, Va., on Oct. 4, for an informative and entertaining primer on communication. Happy 10th anniversary to our friends at Big River Advertising who celebrated by bringing Baer to the River City. Baer, co-author of the recently published “The Now Revolution,” shared insights on communication best practices, including “seven shifts to make your business faster, smarter and more social.”
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