What Goes Through Your Head at the End of a Marathon?

For the elite runners who finished Monday’s Boston Marathon, congratulations. For those maimed by the shrapnel or couldn’t finish in Boston, may you heal to run another race. For those who stopped to comfort a fellow runner or assist a spectator, thank you. For all those affected by Monday’s tragic events, may you experience a little bit of runner’s amnesia. I hope the good parts of the race – the cheering fans, the friendly volunteers and beautiful Boston course – be what you take with you.
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34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media

When the lights dimmed on the 49ers and Ravens during the third quarter of Super Bowl XLVII, Twitter and Facebook screens lit up with rants and raves. With 13:22 left in the third quarter, Baltimore led San Francisco 28-6 and no one knew for sure what was happening or what effect this would have on the game. Like millions of others seeking answers during major news events, I jumped on Twitter. With no quick explanation for the sudden outage in the New Orleans’ Mercedes-Benz Superdome (other than Beyonce’s high-wattage, half-time performance), social media exploded.
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Three Communication Lessons from the London 2012 Olympics

Photo courtesy of Christopher J. NolanSocial media is taking a center stage during the London 2012 Olympics. NBC Universal, which invested a reported $1.2 billion in the Games, took considerable heat for their taped delay approach. “Spoiler alert” has become a preface to nearly every newscast as media reported on victories before the masses could watch bigger events in prime TV. Ironically, TV ratings appear to increase even when viewers know the outcomes. Communication lessons from London abound for corporate communicators. Here are three:
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A Fast Runner + A Smart Marketing Shop = Social Media Gold

Interested in the concept of leveraging social media? Take a note from Olympic U.S. middle distance runner, Nick Symmonds. Earlier this year on eBay, he auctioned off ad space on his left shoulder. The highest bidder’s Twitter handle would be placed, by temporary tattoo, on Symmonds’ shoulder throughout his 2012 track and field season, including the summer Olympics in London. Learn how he's doing it and about the creative shop sponsoring this world-class runner.
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