Feeding the Media Machine for the 100th Anniversary of Flight

Today marks 110 years since Orville Wright flew at 10:35 a.m. on Dec. 17, 1903, on a sandy beach dune in North Carolina. The two bicycle-building brothers from Dayton, Ohio, fired up a four-cylinder engine and embarked on the first manned, sustained, powered flight. Learn about the media frenzy surrounding the 100th anniversary of flight in 2003 from the media relations lead for EAA's Countdown to Kitty Hawk program.
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Remembering EAA’s Countdown to Kitty Hawk & the 100th Anniversary of Flight

Jonathan Rhudy served as the media relations lead for EAA’s Countdown to Kitty Hawk presented by Ford Motor Company in 2002 and 2003. He had a front-row seat, traveling the country with the 1903 Wright Flyer reproduction that attempted to fly in Kitty Hawk at 10:35 a.m. on Dec. 17, 2003. Learn about his experiences.
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5 Tips for Stronger Media Relations; Plus, How #RVA Media Grade Local PR Pros

Hear from Greg Gilligan, business editor, Richmond Times-Dispatch; Lara Malbon McDuffie, assignment manager, WWBT-NBC12; and Dena Potter, news editor-Virginia, West Virginia, The Associated Press, on best ways to work with the media. Plus, how the three journalists graded Richmond-area PR pros.
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Three Communication Lessons from the London 2012 Olympics

Photo courtesy of Christopher J. NolanSocial media is taking a center stage during the London 2012 Olympics. NBC Universal, which invested a reported $1.2 billion in the Games, took considerable heat for their taped delay approach. “Spoiler alert” has become a preface to nearly every newscast as media reported on victories before the masses could watch bigger events in prime TV. Ironically, TV ratings appear to increase even when viewers know the outcomes. Communication lessons from London abound for corporate communicators. Here are three:
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A Fast Runner + A Smart Marketing Shop = Social Media Gold

Interested in the concept of leveraging social media? Take a note from Olympic U.S. middle distance runner, Nick Symmonds. Earlier this year on eBay, he auctioned off ad space on his left shoulder. The highest bidder’s Twitter handle would be placed, by temporary tattoo, on Symmonds’ shoulder throughout his 2012 track and field season, including the summer Olympics in London. Learn how he's doing it and about the creative shop sponsoring this world-class runner.
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