Three Communication Lessons from the London 2012 Olympics

Photo courtesy of Christopher J. NolanSocial media is taking a center stage during the London 2012 Olympics. NBC Universal, which invested a reported $1.2 billion in the Games, took considerable heat for their taped delay approach. “Spoiler alert” has become a preface to nearly every newscast as media reported on victories before the masses could watch bigger events in prime TV. Ironically, TV ratings appear to increase even when viewers know the outcomes. Communication lessons from London abound for corporate communicators. Here are three:
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How #RVA Media Outlets Are Using Social Media For Reporting

Learn how a few journalists in Richmond, Va., are using (and not using) Twitter and social media as part of their newsgathering efforts. Hear from: -Louis Llovio, the retail reporter at the Richmond Times-Dispatch -Scott Wise, director of interactive media for WTVR-TV (CBS 6 News) -Pat Kane, a reporter with the Progress-Index in Petersburg, Va.
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My 20-Second Conversation with CNN’s Anderson Cooper

“Hello, I’m Anderson.” That’s how my 20-second conversation started with CNN’s Anderson Cooper at a reception after the Richmond Forum on Feb. 19. Cooper’s greeting in the fast-moving photo line surprised me. I thought, “Of course, who doesn’t know Anderson Cooper?” I sensed the undeterred journalist in him truly wanted to ask a few more questions, but the line of anxious Forum fans awaited.
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