Three Communication Lessons from the London 2012 Olympics

Photo courtesy of Christopher J. NolanSocial media is taking a center stage during the London 2012 Olympics. NBC Universal, which invested a reported $1.2 billion in the Games, took considerable heat for their taped delay approach. “Spoiler alert” has become a preface to nearly every newscast as media reported on victories before the masses could watch bigger events in prime TV. Ironically, TV ratings appear to increase even when viewers know the outcomes. Communication lessons from London abound for corporate communicators. Here are three:
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• In “The Middle” – VW Masters Product Placement & Barking Dogs

My family of five rarely sits down together to watch TV. With a small business, kids’ activities and an office redesign project underway, we aren’t much for sitting in front of the glow of the flat screen, but we’re working on it. We do try to watch The Middle, an ABC comedy featuring the Hecks, an Indiana family of five trying to get by in a hectic world where both parents work and juggle the complexity of kids’ homework and their quirky personalities.
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