Yes, I’m the proud mother of a Berkeley grad who is now a Facebook Program Associate on the Global Public Policy team. Recently, I picked her brain for how I can be smarter about Facebook. Here’s my daughter Nick's top tips:
1. Follow Mark Zuckerberg. The Facebook community is 1.5 billion people strong and growing and yet only 42 million are following the Facebook CEO. Mark Zuckerberg’s posts are frequent and insightful, and will keep you in the know about some of Facebook’s latest efforts and developments.
2. Boost your posts. If you are a business, only a small percent of your followers will see your post in their News Feed. If you really need to get a message to your constituents, get donations or make a sale, it may be worth spending $10 or $25 to boost your post.
You can select the demographics of the audience you wish to reach including geography, age, race, sex and even interest areas such as dining, gardening, exercising, etc.
3. Use Facebook ad manager. If you are thinking of boosting a post or a page, use the Facebook ad manager so you can see exactly what your ad will look like and have more control over the content. Of note: Your image cannot have much copy embedded.
4. Check out the Facebook for Businessblog. You’ll get tips and tricks, as well as information about new products. For example, Facebook recently launched a pilot for non-profits. They are working with 37 national non-profits to test a program to help organizations raise money.
Among other features, it allows followers to make a donation with one click on a Donate Now button. You have the ability to allow Facebook to store your credit card information, so it’s easy every time you want to make a donation to your favorite cause – of course, this is optional!
5. Use hashtags. This may be obvious, but hashtags seem to have become clichéd. However, they are invaluable on social media. They turn topics and phrases into clickable links, which helps people find posts about their interests. #usemorehashtags