It’s Live: The New Noah’s Children Website

This month, Rhudy & Co. helped our clients at Bon Secours Richmond Healthcare Foundation launch a new website, Noah’s Children.

Noah’s Children is central Virginia’s only pediatric palliative care and hospice program. The organization serves infants, children and adolescents with serious illnesses, and offers support to families.

I joined this project to assist with copywriting and to help coordinate the various pieces and parts of the project.

Building a website like this is a bit like building a house, because you’re managing a number of pieces and parts at the same time – copy, design, coding, editing, photos and other graphics, videos, release forms and more. While all of this is going on, you have to keep an eye on your time and budget.

The home page of

Rhudy & Co. took a research-based approach to building this website. Because the material reaches multiple audiences – including parents, medical professionals, donors and volunteers – we wanted to ensure each element of the website resonated with every audience. Here are a few examples: 

  • For Parents: We analyzed the old website to see what were the most popular pages. We found out that the most important audience was parents who had recently received a difficult diagnosis in an emergency department. We wanted to make sure, above all else, that this site connected with those parents. We decided it was important to personalize the staff pages and to include testimonials.
  • For Donors: The Bon Secours Foundation covers all of the organization’s administrative costs, so donor support goes directly to patients and their families. We learned that donors wanted to see the impact of their support, so we highlighted some of the ways donor support helps families, from covering the cost of a birthday party to bereavement workshops.
  • Content Management System: Our web developer built the website with Squarespace, a versatile and user-friendly content management system that will allow us and the clients to keep the site fresh and up-to-date.
  • Device Optimization: Fifteen years ago, your web browser was the way you accessed the internet (likely over a screeching dial-up connection). Today, viewers access the web through multiple operating systems, from old-fashioned browsers to tablets and mobile devices. The new Noah’s Children site is designed to be readable and engaging on nearly every device. Plus, it works with the organization’s social media channels, like Facebook and Pinterest, to further amplify their important message.
  • Tone: The stories of their patients are heartrending, but Noah’s Children is about hope and empowerment. They provide comfort by helping families make the most of their time together, and we wanted the website to convey the warmth and the positive spirit of Noah’s Children.

The Richmond region is incredibly fortunate to have such an organization. Not only does the staff do tremendous – and tremendously important work – but they’re able to do it at no cost to the patients or their insurance companies, thanks in part to donor support.

Another partial page on www.noahschildren.comNoah’s Children is part of the Bon Secours Richmond Healthcare Foundation, which covers their administrative costs, so all donor support goes directly to patients and families. If you’re interested in making a donation, I’d encourage you to click here and support one of our region’s true gems.

Jon Sealy enjoyed meeting the Noah’s Children staff, learning about the good work they do and hearing stories of hope from their patients and families.