Our Planning Process.

Rhudy & Co. offers clients an experienced team of professional communicators at a significant value.

We are strategic thought-partners for our clients and not just order takers. We help clients think through opportunities and challenges with creative and fresh ideas.

We believe great stories involve action and forward movement. Likewise, our process is a dynamic and creative activity.

Accredited by the Public Relations Society of America, we follow an industry-standard planning process, and nearly every member of the Rhudy & Co. team has 15-25 years of experience in the business. Here's an overview of our communications planning model.

In defining the situation analysis, we start by asking clients questions to understand their business goals. We also ask questions of their employees, clients, prospects, media and other important audiences. This information gathering helps determine communication needs.

From here we work to set measurable objectives that we frequently revisit to measure our collective progress and effectiveness. 

Developing strategies allows us to answer the “why” behind the “what.” Setting well-defined strategies saves time, money and energy on everyone’s part.

We then work with our clients to build key messages. This is where the storytelling comes into play. We strive to clearly and concisely communicate who they are, what they do and what makes them unique. A strong key message foundation is critical to any internal and external communications campaign.

The “what” involves launching tactics. This is where we can get truly creative – whether its a memorable media relations event, an attention-grabbing social media campaign or an inspiring employee news magazine. We strive to implement tactics that are cost-effectiveness and memorable. In addition to developing our own ideas, we partner with our clients to bring their ideas to the surface.

From here, we roll up our sleeves and do the work. Depending on the size, scope and direction of our engagement, we build the right team to implement your communication and marketing plans. 

Measuring and adapting plans are vital parts of the overall communication effort. We measure our efforts by returning to the objectives and working with you to quantify the effectiveness of our work. 

Along the way, when public relations or marketing opportunities arise, we’re quick to assess the situation, make recommendations and take action. The planning process truly is a cycle.