34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media

What was your favorite social media post during the Super Bowl XLVII blackout in New Orleans?
Share it on the Rhudy & Co. Facebook page.

[<a href="//storify.com/jonathan_rhudy/super-social-media-how-savvy-communicators-tapped" target="_blank">View the story "34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media" on Storify</a>][<a href="//storify.com/jonathan_rhudy/super-social-media-how-savvy-communicators-tapped" target="_blank">View the story "34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media" on Storify</a>]<h1>34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media</h1><h2>When the lights dimmed on the 49ers and Ravens during the third quarter of Super Bowl XLVII, Twitter and Facebook screens lit up with rants and raves. </h2><p>Storified by <a href="http://storify.com/jonathan_rhudy">Jonathan Rhudy, APR</a>· Tue, Feb 05 2013 06:53:40</p><div><p>With 13:22 left in the third quarter, Baltimoreled San Francisco 28-6 and no one knew for sure what was happening or whateffect this would have on the game. <br><br></p><p>Like millions of others seeking answers duringmajor news events, I jumped on Twitter. With no quick explanation for thesudden outage in the New Orleans’ Mercedes-Benz Superdome (other than Beyonce’shigh-wattage, half-time performance), social media exploded.</p><p><a href="http://blog.twitter.com/2013/02/the-super-tweets-of-sb47.html?m=1" class="">Twitterreported</a> 231,500 tweets per minutes (or TPM in Twitterjargon) during the outage that left the CBS network play-by-play anchor andcolor commentator speechless. <br><br>The savviest of communicators, marketers and advertisers  discarded their lengthy corporate approval processes and were set up forsuccess thanks to advanced planning in four key areas.</p><p>1.    <b>Setup</b>–An engaged social media team with a nimble content strategy. Think social media command center.</p><p>2.    <b>Creativity</b>– Witty folks who can balance humor with good taste without offendingfollowers.</p><p>3.    <b>Speed</b>– Quick responses, especially during major events.</p><p>4.    <b>Approvals</b>– Willing and supportive executives ready to approve posts or simply trusttheir social media teams to work magic. <br><br>Thanks to Storify, below is a recap of some my favorite tweets during and after the historic blackout.</p><p><br><a href="/jonathan-rhudy/" class="">Jonathan Rhudy</a><i> turns to Twitterduring earthquakes, hurricanes, blackouts, thunderstorms and Presidentialdebates to feed his information hunger. </i><a href="/blog/2011/8/24/rattled-shaken-richmond-pr-pros-navigate-yesterdays-twitterq.html" class=""><b><i>Readwhat happened when a Twitterquake hit Richmond in August 2011</i></b></a><b><i>.</i></b></p><p></p></div><div>Power out? No problem. http://pic.twitter.com/dnQ7pOgCOreo Cookie</div><div><h2><a href="http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast" class="">Learnhow Oreo got its now famous “Dunk in the Dark” ad up so quickly</a> during the Super Bowl XLVII blackout. (via Buzz Feed)<br></h2></div><div>This might be a good time think about alternative programming. #SuperBowlBlackOut #WeHaveDowntonPBSPBS</div><div><h2><b>Did you know? By thebeginning of the second half, the volume of tweets had already surpassed </b><a href="http://blog.twitter.com/2012/02/post-bowl-twitter-analysis.html" class=""><b>the 2012 Super Bowl tweet total</b></a><b>.</b></h2></div><div>We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePower http://pic.twitter.com/JpQBRvjfTide</div><div><h2><b>What was your favorite social media post duringthe blackout? Share it on the <a href="http://www.facebook.com/rhudyandco" class="">Rhudy & Co.Facebook page</a>?</b></h2></div><div>#Lightsout! It's cool, we'll just refill. #SuperBowlPepsi™</div><div><h2><b>Read what the <a href="http://www.google.com/hostednews/ap/article/ALeqM5itQpebbhtjXuXUOqxhAW29GI0oew?docId=8d605d2cd215444e960fdd5de9ca2b97" class="">AssociatedPress published late today about the social media and Sunday’s Super Bowl.</a> </b></h2></div><div>Looks like #SB47 could use a visit from some @GeekSquad Agents with @Insignia LED light bulbs for the power outage.Best Buy</div><div>Turn out the lights..... http://pic.twitter.com/sfGDAN2MDavid Gregory</div><div><h2><b>NBC political newsman David Gregory turned into a sports reporter thanks to his smart phone. Via this Twitter posts by Gregory, I had a better idea about the situation. </b></h2></div><div>Sending some LEDs to the @MBUSA Superdome right now...Audi</div><div>If only Duracell was powering the lights ... http://ow.ly/i/1sVLtDuracell</div><div>Lost power during the Big Game... Don't worry, #GetHappy: http://vwoa.us/VDSvjjVolkswagen USA</div><div>We do carry candles. #SuperBowlWalgreens</div><div>...we also sell lights. #SuperBowlWalgreens</div><div>The lights are back on, now you can see our #MiracleStain http://pic.twitter.com/PpxXiJqfTide</div><div><h2><b>Below is perhaps NOT the friendliest of tweets via the folks @MetLife_Stadium. </b></h2></div><div>Don't worry. Next year, at #metlifestadium, the lights will stay on! #SBxlviiiMetLife Stadium</div><div>Below is how ESPN Radio shared a brief statement by NFL Communications.  </div><div>The NFL and Superdome have released a statement on the power outage. #SuperBowl2013 http://pic.twitter.com/07MaqwkXESPN Radio</div><div><b>Below is how Entergy New Orleans (@EntergyNOLA) responded during and immediately after the Super Bowl. Obviously, the energy company had its communications flowing during the blackout as it responded quickly  in the following tweets.</b></div><div>Great tweet by“@EntergyNOLA: Power issue at the Super Dome appears to be in the customer's side. Entergy is providing power to the Dome.”Jonathan Rhudy, APR</div><div>The tweet above impressed me for not only its speed but also its candor.  </div><div>We are working with Superdome officials to troubleshoot the issue. Power is being provided to the building.Entergy</div><div>At all times, our distribution & transmission feeders were serving Superdome. We continue working w/ Superdome to address any issues.Entergy</div><div>NEWS: Entergy Issues Statement Regarding Power Issues at Mercedes-Benz Superdome http://bit.ly/Y4hVkTEntergy</div><div>Joint statement... | FacebookEntergy wrote: Joint statement from Entergy and SMG... Join Facebook to connect with Entergy and others you may know.</div>[<a href="//storify.com/jonathan_rhudy/super-social-media-how-savvy-communicators-tapped" target="_blank">View the story "34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media" on Storify</a>]<h1>34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media</h1><h2>When the lights dimmed on the 49ers and Ravens during the third quarter of Super Bowl XLVII, Twitter and Facebook screens lit up with rants and raves. </h2><p>Storified by <a href="http://storify.com/jonathan_rhudy">Jonathan Rhudy, APR</a>· Tue, Feb 05 2013 06:53:40</p><div><p>With 13:22 left in the third quarter, Baltimoreled San Francisco 28-6 and no one knew for sure what was happening or whateffect this would have on the game. <br><br></p><p>Like millions of others seeking answers duringmajor news events, I jumped on Twitter. With no quick explanation for thesudden outage in the New Orleans’ Mercedes-Benz Superdome (other than Beyonce’shigh-wattage, half-time performance), social media exploded.</p><p><a href="http://blog.twitter.com/2013/02/the-super-tweets-of-sb47.html?m=1" class="">Twitterreported</a> 231,500 tweets per minutes (or TPM in Twitterjargon) during the outage that left the CBS network play-by-play anchor andcolor commentator speechless. <br><br>The savviest of communicators, marketers and advertisers  discarded their lengthy corporate approval processes and were set up forsuccess thanks to advanced planning in four key areas.</p><p>1.    <b>Setup</b>–An engaged social media team with a nimble content strategy. Think social media command center.</p><p>2.    <b>Creativity</b>– Witty folks who can balance humor with good taste without offendingfollowers.</p><p>3.    <b>Speed</b>– Quick responses, especially during major events.</p><p>4.    <b>Approvals</b>– Willing and supportive executives ready to approve posts or simply trusttheir social media teams to work magic. <br><br>Thanks to Storify, below is a recap of some my favorite tweets during and after the historic blackout.</p><p><br><a href="/jonathan-rhudy/" class="">Jonathan Rhudy</a><i> turns to Twitterduring earthquakes, hurricanes, blackouts, thunderstorms and Presidentialdebates to feed his information hunger. </i><a href="/blog/2011/8/24/rattled-shaken-richmond-pr-pros-navigate-yesterdays-twitterq.html" class=""><b><i>Readwhat happened when a Twitterquake hit Richmond in August 2011</i></b></a><b><i>.</i></b></p><p></p></div><div>Power out? No problem. http://pic.twitter.com/dnQ7pOgCOreo Cookie</div><div><h2><a href="http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast" class="">Learnhow Oreo got its now famous “Dunk in the Dark” ad up so quickly</a> during the Super Bowl XLVII blackout. (via Buzz Feed)<br></h2></div><div>This might be a good time think about alternative programming. #SuperBowlBlackOut #WeHaveDowntonPBSPBS</div><div><h2><b>Did you know? By thebeginning of the second half, the volume of tweets had already surpassed </b><a href="http://blog.twitter.com/2012/02/post-bowl-twitter-analysis.html" class=""><b>the 2012 Super Bowl tweet total</b></a><b>.</b></h2></div><div>We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePower http://pic.twitter.com/JpQBRvjfTide</div><div><h2><b>What was your favorite social media post duringthe blackout? Share it on the <a href="http://www.facebook.com/rhudyandco" class="">Rhudy & Co.Facebook page</a>?</b></h2></div><div>#Lightsout! It's cool, we'll just refill. #SuperBowlPepsi™</div><div><h2><b>Read what the <a href="http://www.google.com/hostednews/ap/article/ALeqM5itQpebbhtjXuXUOqxhAW29GI0oew?docId=8d605d2cd215444e960fdd5de9ca2b97" class="">AssociatedPress published late today about the social media and Sunday’s Super Bowl.</a> </b></h2></div><div>Looks like #SB47 could use a visit from some @GeekSquad Agents with @Insignia LED light bulbs for the power outage.Best Buy</div><div>Turn out the lights..... http://pic.twitter.com/sfGDAN2MDavid Gregory</div><div><h2><b>NBC political newsman David Gregory turned into a sports reporter thanks to his smart phone. Via this Twitter posts by Gregory, I had a better idea about the situation. </b></h2></div><div>Sending some LEDs to the @MBUSA Superdome right now...Audi</div><div>If only Duracell was powering the lights ... http://ow.ly/i/1sVLtDuracell</div><div>Lost power during the Big Game... Don't worry, #GetHappy: http://vwoa.us/VDSvjjVolkswagen USA</div><div>We do carry candles. #SuperBowlWalgreens</div><div>...we also sell lights. #SuperBowlWalgreens</div><div>The lights are back on, now you can see our #MiracleStain http://pic.twitter.com/PpxXiJqfTide</div><div><h2><b>Below is perhaps NOT the friendliest of tweets via the folks @MetLife_Stadium. </b></h2></div><div>Don't worry. Next year, at #metlifestadium, the lights will stay on! #SBxlviiiMetLife Stadium</div><div>Below is how ESPN Radio shared a brief statement by NFL Communications.  </div><div>The NFL and Superdome have released a statement on the power outage. #SuperBowl2013 http://pic.twitter.com/07MaqwkXESPN Radio</div><div><b>Below is how Entergy New Orleans (@EntergyNOLA) responded during and immediately after the Super Bowl. Obviously, the energy company had its communications flowing during the blackout as it responded quickly  in the following tweets.</b></div><div>Great tweet by“@EntergyNOLA: Power issue at the Super Dome appears to be in the customer's side. Entergy is providing power to the Dome.”Jonathan Rhudy, APR</div><div>The tweet above impressed me for not only its speed but also its candor.  </div><div>We are working with Superdome officials to troubleshoot the issue. Power is being provided to the building.Entergy</div><div>At all times, our distribution & transmission feeders were serving Superdome. We continue working w/ Superdome to address any issues.Entergy</div><div>NEWS: Entergy Issues Statement Regarding Power Issues at Mercedes-Benz Superdome http://bit.ly/Y4hVkTEntergy</div><div>Joint statement... | FacebookEntergy wrote: Joint statement from Entergy and SMG... Join Facebook to connect with Entergy and others you may know.</div>[<a href="//storify.com/jonathan_rhudy/super-social-media-how-savvy-communicators-tapped" target="_blank">View the story "34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media" on Storify</a>][<a href="//storify.com/jonathan_rhudy/super-social-media-how-savvy-communicators-tapped" target="_blank">View the story "34 Minutes in the Dark + Creative Communicators + Willing Executives = ‘Super’ Social Media" on Storify</a>]