Secrets of Some of Virginia's Best Companies to Work for and How They Get Noticed

Becoming an award-winning workplace with organizations and publications like AARP, Fortune Magazine, Working Mother magazine, Virginia Business, and HYPE Richmond doesn’t just happen.

It takes careful planning, creative thinking and an investment of resources, said four panelists at the Public Relations Society of America’s Richmond, Va., chapter meeting on Feb. 27, 2013. Panelists moderated by Natalie Smith, APR, with CRT/tanaka, included:

  • Jim Godwin, Bon Secours Virginia Health System
  • Ryan Smartt, Capital One
  • Tina Lambert, Virginia Society of CPAs
  • Deborah Slayden, VCU Health System

The four detailed how their organizations approach these sought-after workplace awards and the important role the visibility plays in recruiting, employee engagement and community relations.

Review these tweets from the PRSA luncheon attendees. Plus, check out this panel recap by Work It, Richmond.

[<a href="//storify.com/jonathan_rhudy/secrets-of-some-of-virginia-s-best-companies-to-wo" target="_blank">View the story "Secrets of Some of Virginia's Best Companies to Work and How They Get Noticed" on Storify</a>]<h1>Secrets of Some of Virginia's Best Companies to Work and How They Get Noticed</h1><h2>Becoming an award-winning workplace with organizations and publications like AARP, Fortune Magazine, Working Mother magazine, Virginia Business, and HYPE Richmond doesn’t just happen. </h2><p>Storified by <a href="http://storify.com/jonathan_rhudy">Jonathan Rhudy, APR</a>· Thu, Feb 28 2013 06:18:44 </p><div><p>It takes careful planning, creative thinking and an investment of resources, said four panelists at the Public Relations Society of America’s Richmond, Va., chapter meeting on Feb. 27, 2013. Panelists moderated by Natalie Smith, APR, with CRT/tanaka, included: </p> <p>•                     Jim Godwin, Bon Secours Virginia Health System</p> <p>•                     Ryan Smartt, Capital One</p> <p>•                     Tina Lambert, Virginia Society of CPAs</p> <p>•                     Deborah Slayden, VCU Health System</p> <p>The four detailed how their organizations approach these sought-after workplace awards and the important role the visibility plays in recruiting, employee engagement and community relations. Review these tweets from the PRSA luncheon attendees. Plus, check out <a href="http://www.timesdispatch.com/workitrichmond/news/inside-the-secrets-of-becoming-a-great-place-to-work/article_d48e65a8-811f-11e2-bd05-0019bb30f31a.html" class="">this panel recap by Work It, Richmond</a>.</p></div><div>Dom</div><div>Reminder! Join us tomorrow for the #PRSARVA Program & Luncheon. Topic = Best Places to Work Lists. http://www.prsarichmond.org/en/cev/?160 #RVARyan Smartt</div><div>Looking forward to the #PRSARVA panel today on #BestPlacesVa & sharing about #VSCPA! Oh and catching up with cool #PR peeps.Tina Lambert</div><div>Excited to hear how a few of Virginia's Best Places to Work do it at #PRSARVA today. Our clients @BonSecoursRVA are on the panel in #RVA.Jonathan Rhudy, APR</div><div>After years of frequenting events, I'm now officially a member of @PRSA! Can't wait to take advantage of all the resources! #PRSARVAChristine Carlson</div><div>Impressed with the caliber of panelists at today's #bestplacestowork discussion #prsarvaTheresa House</div><div>Some of the best companies to work for in Virginia are getting ready to share their secrets at #prsarva in #RVA.Jonathan Rhudy, APR</div><div>"best places to work" good for company & community says Bon Secours panelist. #prsarvaJennifer Guild</div><div>@ccarlson04: yay!!! #prsarvaJennifer Guild</div><div>Brand, recruitment and engagement benefit from being named to #bestplacestowork list #prsarvaTheresa House</div><div>@TinaLambert says "best places to work" NOT what u say about yourself #prsarvaJennifer Guild</div><div>#prsarva See direct results in hiring & pipeline of talent from being on Best Places to Work lists. Also great for morale & engagementCatherine Gryp</div><div>I think @rsmartt looks younger in person than on Twitter. #prsarvaRob Richardson</div><div>#prsarva: Cap One #bestplacestowork award increases # & talent of ppl in pipelineJennifer Guild</div><div>Bon Secours has dedicated employee to enter awards. They prepare white papers they can use over & over for multiple awards #prsarvaCatherine Gryp</div><div>White papers inform numerous award entries. Great idea! #prsarvaTheresa House</div><div>It's to the advantage of a smaller organization to get 80% participation. Small biz listen up! #prsarvaCatherine Gryp</div><div>#prsarva: some best places 2 work employee surveys will give results back 2 org. Good way 2 do internal research 4 small companies.Jennifer Guild</div><div>Some award programs provide engagement-related data that your organization may find useful #prsarvaTheresa House</div><div>Learn from other winners about how to be more successful when competing #prsarvaTheresa House</div><div>Does rank matter? Well it does to the CEO. Definitely some competition there. #prsarvaCatherine Gryp</div><div>#prsarva ranking on best places 2 work list more impt internally vs. externally.Jennifer Guild</div><div>Learning from #bestplacestowork competitions can help you strategically map out the benefits you offer #prsarvaTheresa House</div><div>@TinaLambert says cover letters show ppl notice when company gets best places to work award. #rva #prsarvaJennifer Guild</div><div>Promoting a #bestplacestowork distinction gets attention the of potential future employees & promotes pride internally #prsarvaTheresa House</div><div>Know you organization and the application will write itself, according to @rsmartt #prsarvaTheresa House</div><div>Once you make the list, are you expected to stay on the list? Oh yes! (Just a little pressure.) #prsarvaTheresa House</div><div>#prsarva happy employees make happy clients & happy servicesJennifer Guild</div><div>@jenguild Ha thanks! Wish more could speak to this. The measurement angle could B really compelling for justifying time investment #prsarvaCatherine Gryp</div><div>Sorry to have missed #PRSARVA meeting today about companies achieving Best Places status, moderated by my @crttanaka colleague @nsmithpr.Jeff Wilson</div><div>I had a lot of fun on the #PRSARVA panel today. Thanks for all the great questions!Ryan Smartt</div><div>Another great #PRSARVA program today... looking forward to March with @jonnew on social media!Jennifer Curtis, APR</div><div>@wilson0507: @nsmithpr was AWESOME moderator!! kept convo flowing, ppl on point & interjected good points where fit. Kudos!! #prsarvaJennifer Guild</div>