Tumblr Executive Shares Social Media Secrets for Success at #RVA Event


Tumblr Executive Shares Social Media Secrets for Success at #RVA Event

Tumblr, the world’s home to 41 million blogs (and growing), also calls Richmond, Va., home with its customer support team. Follow this Storify recap of tweets from a Public Relations Society of America chapter meeting on April 25, 2012.

Storified by Jonathan Rhudy, APR · Thu, Apr 26 2012 16:14:52

The Richmond PRSA chapter featured Marc LaFountain, vice president of support at Tumblr, who shared insights about the future of blogging. LaFountain also detailed how PR practitioners can better connect with this growing community of self-publishers. Read this and get tumblin'.

Who is attending #prsarva on Wednesday? #tumblr is the topic.Jonathan Rhudy, APR
excited to hear from @tumblr but bummed I did not win a moon pie #PRSARVAJudi Crenshaw
Good to know? 
“Businesses like Rolls Royce and Tumblr have relocated and invested in the Richmond area because our workers and higher-education institutions are top quality.”Former Virginia Governor Tim Kaine’s wrote an op-ed piece in the Richmond Times-Dispatch on April 25, 2012.
Hearing about #Tumblr and raffling off Moon Pies at #PRSArva. Thanks #BigRiver!Jeff Wilson
Tumblr was created in 2007 by two guys who needed a better way to blog #prsarvaBrooke Scott
#rva @tumblr is now 30 people strong. #PRSARVAjan crable
@Tumblr discusses start in 2007 and how blogs have evolved and will continue to evolve #prsarvaMegan Semmelman
Blogging is about people wanting to create things and sharing things with others, says Marc from @Tumblr #PRSARVAMegan Semmelman
#tumblr started in NYC and still retains the verve and fashion edginess of that city. #PRSARVASuzanne Hall
Marc from @Tumbler: Bringing creatives together in a social media environment created a transfer from siloed to social blogs #PRSARVAMegan Semmelman
"We wanted you to be able to blog anything you tumbled upon in life." - @marclafountain from @tumblr #PRSARVAMegan Semmelman
Blogging didn't feel fun in the early days, a focus in Tumblr development. #PRSARVATina Lambert
Marc, today's #prsarva speaker, was the third employee of @tumblr and risked his career on two 20 year olds. Good choice in my bookBrooke Scott
Posts can be styled several different ways, low barriers... @tumbler built to be easy, flexible and for creators #PRSARVAJudi Crenshaw
Did you know you could upload audio to #tumblr? Learning a ton at #prsarvaBrooke Scott
Love the creative spirit of Tumblr. We've had a lot of success working with bloggers to promote #vatravel. #PRSARVATamra Talmadge
tumblr dash is cool. Like the fact that Marc is so matter-of-fact about platform advances: "don't even have to violate copyright" #PRSARVAMichael Whitlow
#Tumblr doesn't want you to write a dissertation with every blog post. You can post things that you tumble upon. #PRSARVAJeff Wilson
"If @tumblr was going to be a place for creatives, it needed to be place where people could express themselves."@marclafountain #prsarvaMegan Semmelman
@Bbredel expect to see @RichmondSPCA on #tumblr by the end of the week. #prsarvaTabitha F. Hanes
@tumblr customization matters - look up The Made Shop. #PRSARVAMichael Whitlow
@marclafountain branding matters and @tumblr allows for limitless expression #prsarvaBrooke Scott
There are millions of creators on @Tumblr and a huge audience that is consuming it #PRSARVAMegan Semmelman
Reblog was one of the original features of @tumblr. #PRSARVAjan crable
Adding to the conversation is much more interesting than just RTing. @tumblr #prsarvaCatherine Gryp
Tumblr: Creators -> Curators -> Audience #prsarvaGreg Surber
"and then 18,000 people think your dog is cute." I think @marclafountain just confirmed @RichmondSPCA needs to be on #tumblr. #prsarvaTabitha F. Hanes
@tumblr is now the 12th biggest web network in the US #PRSArvaChristine Carlson
139 million people hitting #tumblr a month. Over half outside the U.S. #PRSARVA @marclafountainJeff Wilson
@tumblr has a fairly even split in male female audience and spreads the 18-34 gambit #prsarvaBrooke Scott
New revenue stream coming for @tumblr May 2 - allowing companies to sponsor radar posts #socialmedia #PRSArvaChristine Carlson
Our claim to fame: "We respond to all emails in 24 hrs." -marclafountain from @tumblr #PRSARVAMegan Semmelman
Love the customer service philosophy at @tumblr! Respond to all emails in 24 hours. @marclafountain #PRSARVATina Lambert
Thank you @marclafountain for encouraging #pr pros not to duplicate your message across #sm platforms! and no press releases! #prsarvaBrooke Scott
"All the best #tumblr blogs start in a bar," @marclafountain #PRSARVAJeff Wilson
the best! “@megansemmelman: @cammunications we're talking about the #textsfromhillary meme on @tumblr at #PRSARVA”Cameron McPherson
At the end of the day, @tumblr relies on the creativity of its bloggers to make it a success #prsarvaBrooke Scott
I have a feeling this is just the beginning of #tumblr. Lookout #Facebook and #Twitter #prsarvaBrooke Scott
On #SM: Who is your audience? Are you reaching who you want to reach? @Marclafountain discusses importance of using right one #PRSARVAMegan Semmelman
Today's #prsarva luncheon rocked! Marc from @tumblr gave a spot-on presentation. I love my #tumblr: http://www.tumblr.com/blog/wordsforwritersLea Setegn
Great writeup in #WorkItRichmond on yesterday's #PRSARVA lunch! This is why you need a #Tumblr: http://workitrichmond.com/2012/04/25/tumblr-future-blogging/Lea Setegn