• Learn how P&G drives innovation to connect with consumers

Ever wonder how Procter & Gamble – the makers 50+ top consumer brands like Tide, Charmin, Pantene, Dawn Gillette, and Old Spice –drive innovation?

Here’s an insightful video featuring Melanie Healey, the president of P&G's North America group, shot by the University of Richmond’s Robins School of Business as part of its executive speaker series. Healey, a Brazilian by birth, returned to UR’s campus on Wednesday, Feb. 15 to share her insights in an informative chat with students and professors.

As a 1983 graduate of the UR and a board of trustee member, Healey spoke for about an hour on innovation and her international career with the global consumer products giant.

Did you know?
Fortune Magazine
has recognized Healey as a"Top 50 Most Powerful Women in Business."

Insights from P&G's top marketer
“We love innovation,” she said. “At P&G, we’ve been in business for almost 175 years. We believe innovation plays a key role in everything we do. Innovation is the primary way that we touch and improve consumers’ lives.”

Healey said “virtually all of our sales growth over the last decade has come from new brands or new and improved products and innovation,” and later she reminded the audience that P&G has been responsible for many product firsts in its respective categories.

"We try to uncover critical insights about how to improve their [consumers'] day-to-day lives. Our goal is to take their satisfaction to the next level.”
–Melanie Healey, the president of P&G's North America group

“First and foremost, it [innovation] starts with the consumer,” said Healey. “And we work very hard and dig very deep to understand their needs, their wants and their aspirations. We try to uncover critical insights about how to improve their day-to-day lives. Our goal is to take their satisfaction to the next level.” 

In his domestic role as the family orderly, Jonathan Rhudy loves his Swiffer SweeperVac. In fact, he consider it one of the greatest consumer innovations since the cordless remote.

What do you think is the most innovative P&G product? Share your thoughts on the Rhudy & Co. Facebook page.

Follow @UR_RobinsSchool on Twitter for more on its executive speaker series.