How a Gorgeous Grilled Cheese Helped a Cheesemonger (AKA @CabotCoop) on #Pinterest

Tips, lessons and insights about the popular social media platform Pinterest via National Wildlife Federation, ChildFund International and Cabot Cheese — served up one Tweet at a time from the PRSA Richmond meeting on Nov. 9, 2012.

Review this Storify recap or scroll below to see what folks said (and Tweeted).

Panelists included:

Danielle Brigida with the National Wildlife Federation, which works to inspire Americans to protect wildlife for our children's future. NWF is on Pinterest at http://pinterest.com/nwfpins/

Loren Pritchett with ChildFund International, a child-sponsorship group based in Richmond, Va., providing assistance to vulnerable children in 30 developing countries, including the United States. Visit its Pinterest site at http://pinterest.com/childfund/

Wendy Scherer with Cabot Cheese, a 1,200+ farm family dairy cooperative with members in New England and upstate New York producing all-natural, award-winning cheeses, including the "World's Best Cheddar." Visit its Pinterest site at http://pinterest.com/cabotcheese/

Tristana Trani, social media strategist with Virginia Commonwealth University, moderated the panel. Visit her on Pinterest at http://pinterest.com/tristanat/ or on LinkedIn.

Hungry? Here is that gorgeou grilled cheese.

Source: cabotcheese.coop via Cabot on Pinterest

Rhudy & Co. did have great Pinterest success earlier this year pinning kids’ artwork to benefit the 2012 Noah's Children Gala & Art Auction. Noah’s Children is Central Virginia's only pediatric hospice and palliative care program.

Jonathan Rhudy pins about guy-related stuff like cool campers, retro rides and pricey watches at http://pinterest.com/jonathanrhudy.

[<a href="http://storify.com/jonathan_rhudy/are-you-pinning-if-not-you-better" target="_blank">View the story "How a Gorgeous Grilled Cheese Helped a Cheesemonger (AKA @CabotCoop) on #Pinterest" on Storify</a>]<h1>How a Gorgeous Grilled Cheese Helped a Cheesemonger (AKA @CabotCoop) on #Pinterest</h1><h2>Tips, lessons and insights about the popular social media platform Pinterest via National Wildlife Federation, ChildFund International and Cabot Cheese — served up one Tweet at a time from the PRSA Richmond meeting on Nov. 9, 2012. Review this Storify recap.</h2><p>Storified by Jonathan Rhudy, APR · Mon, Nov 12 2012 09:25:53</p><div><p></p><p></p><p>Panelists included:</p> <p><b>Danielle Brigida</b> with the National Wildlife Federation, which works to inspire Americans to protect wildlife for our children's future. NWF is on Pinterest at <a href="http://pinterest.com/nwfpins/" class="">http://pinterest.com/nwfpins/</a> </p><p><br></p> <p><b>Loren Pritchett</b> with ChildFund International, a child-sponsorship group based in Richmond, Va., providing assistance to vulnerable children in 30 developing countries, including the United States. Visit its Pinterest site at <a href="http://pinterest.com/childfund/" class="">http://pinterest.com/childfund/</a> </p><p><br></p> <p><b>Wendy Scherer</b> with Cabot Cheese, a 1,200+ farm family dairy cooperative with members in New England and upstate New York producing all-natural, award-winning cheeses, including the "World's Best Cheddar." Visit its Pinterest site at <a href="http://pinterest.com/cabotcheese/" class="">http://pinterest.com/cabotcheese/</a> </p><p><br></p> <p><b>Tristana Trani</b>, social media strategist with Virginia Commonwealth University, moderated the panel. Visit her on Pinterest at <a href="http://pinterest.com/tristanat/" class="">http://pinterest.com/tristanat/</a> or on <a href="http://www.linkedin.com/pub/tristana-nesvig-trani/24/187/a88" class="">LinkedIn</a>. </p><p></p><p></p></div><div><h2><b>Rhudy & Co. did have great Pinterest success earlier this year <a href="http://pinterest.com/jonathanrhudy/2012-noah-s-children-gala-art-auction-pieces/" class="">pinning kids’ artwork to benefit the 2012 Noah's Children Gala & Art Auction</a>. Noah’s Children is Central Virginia's only pediatric hospice and palliative care program. <br></b></h2></div><div><b><i><a href="/jonathan-rhudy/" class="">Jonathan Rhudy</a> pins about guy-related stuff like cool campers, retro rides and pricey watches at </i></b><a href="http://pinterest.com/jonathanrhudy" class=""><b><i>http://pinterest.com/jonathanrhudy</i></b></a><b><i>. </i></b></div><div>#PRSARVA kicks off @pinterest panel with a video at the #rva Marriott.Jonathan Rhudy, APR</div><div>Getting great #Pinterest tips at the #PRSARVA conference today!Erin Pray</div><div>National Wildlife Federation has been around since 1936 and is hip on @pinterest at #PRSARVAJonathan Rhudy, APR</div><div>@cabotCoop is interested in cows and farms @pinterest at #PRSARVAJonathan Rhudy, APR</div><div>Which #PRSARVA chapter member is the boss of @pinterest? I bet @jonnew knows.Jonathan Rhudy, APR</div><div>RT @jonathan_rhudy: @cabtcoop talks cheese, farms and Vermont on @pinterest at #PRSARVAdionnew</div><div>@childfund says figure out what visually appealing content org has & c what will b relevant on Pinterest. #prsarvaJennifer Guild</div><div>#Cabot cheese has doubled website traffic through #Pinterest! @#PRSARVAErin Pray</div><div><h2>Here is that gorgeous grilled cheese from @CabotCoop: "The Ver-Monte Cristo is our most pinned grilled cheese. YUMM." http://pinterest.com/pin/117515871496882582/</h2></div><div>It's What's for DinnerPinterest</div><div>Mommy bloggers are big for Child Fund with @pinterest at #PRSARVA ... Sharing social issues is key. Starting conversations and sharing.Jonathan Rhudy, APR</div><div>Drive traffic to your site with @pinterest, says panelist at #PRSARVAJonathan Rhudy, APR</div><div>@cabotcheese uses #pinterest for more than cheese. the cows and landscape are featured too #PRSARVAHeather Dolan</div><div>National Wildlife keeps @pinterest fun with photos and kids' craft at #PRSARVAJonathan Rhudy, APR</div><div>Visually impactful photos are key with @pinterest gurus speaking at #PRSARVAJonathan Rhudy, APR</div><div>Cute, funny & useful info works on Pinterest. & all photos need 2 have context. #prsarvaJennifer Guild</div><div>Panelist agree, tailor your Pinterest posts to your audience: recipes, projects, #DIY, home projects and great photos! #PRSARVAErin Pray</div><div>Differences with #Facebook and @pinterest? Speakers say to-dos and visual elements are pinnable. Photos need context ... at #PRSARVAJonathan Rhudy, APR</div><div>#Childfund International engages a younger audience on #Pinterest highlighting the needs of children in 31 countries #PRSARVAErin Pray</div><div>RT @jonathan_rhudy: National Wildlife Federation guru spends one hour per week on @pinterest #PRSARVA. @cabotcoop has a bigger team with 5-6 hours/week.Heather Dolan</div><div>Social media strategy=don't limit or put up barriers 2 interact w/ ppl interested in ur org. #prsarvaJennifer Guild</div><div>RT @jenguild: Orgs r more strategic about follow backs on Pinterest vs. Facebook or Twitter. #prsarvaCameron McPherson</div><div>Pinterest great for community building. #PRSARVAAlissa Poole</div><div>@cabotcoop pins followers content and creates fresh content. It's a 50-50 approach, says guru on @pinterest #PRSARVAJonathan Rhudy, APR</div><div>Pin from the original source to avoid copyright issues recommends panists @#PRSARVA #PinterestErin Pray</div><div>@ChildFund CEO takes a personal role with social media with photos and blogs, says guru on @pinterest #PRSARVAJonathan Rhudy, APR</div><div>Learning a lot about Pinterest at #prsarvaSara Hunt</div><div>National Wildlife Federation says ROI is hard to measure with @pinterest, but they know it is working. #PRSARVAJonathan Rhudy, APR</div><div>Pinterest gr8 way 2 get ppl 2 share ur message 4 u. Time investment 2 get word out 2 lots of ppl better than FB. #prsarvaJennifer Guild</div><div>Measure your Pinterest ROI by pin sharing #PRSARVAErin Pray</div><div>A beautiful grilled cheese sandwich photo was pinned in 35 states, says @cabotcoop guru on @pinterest #PRSARVAJonathan Rhudy, APR</div><div>#pinterest #prsarva Pinterest contests as a way of spurring engagement? Good idea!Theresa House</div><div>Have a reason why you share a photo or other content on on @pinterest or other social media channels. If not, why bother? #PRSARVAJonathan Rhudy, APR</div><div>#prsarva Descriptions are important in #pinterest because they show up in Google resultsTheresa House</div><div>RT @jonathan_rhudy: @ChildFund CEO takes a personal role with social media with photos and blogs, says guru on @pinterest #PRSARVACameron McPherson</div><div>@cabotcheese here's an idea for a new #pinterest board: poutine recipes. you could promote around Canada Day #PRSARVAHeather Dolan</div><div>RT @tahhouse: #prsarva Descriptions are important in #pinterest because they show up in Google resultsHeather Dolan</div><div>@pinterest will continue to grow. It will change more and be harder for brands, says guru @ #PrsaRVAJonathan Rhudy, APR</div><div>@pinterest is more than just baby and wedding showers ... Says @jonathan_rhudy to himself at @pinterest session #PRSARVAJonathan Rhudy, APR</div><div>Super impressed w/ ladies on #prsarva panel today. Gr8 job w/ questions & answers.Jennifer Guild</div><div>Create action by sharing your event on #Pinterest shares the National Wildlife panelist @#PRSARVAErin Pray</div><div>#prsarva Secret boards on #pinterest offer possibilities for administratorsTheresa House</div><div>@jonnew I'll send you might recap. Strong turn out for a Friday. #PRSARVAJonathan Rhudy, APR</div><div>Pinteresting! Learning more about Pinterest at #prsarva. "Think about the content, not the brand."BethRMonroe</div><div>@pinterest is made for people not organizations, says guru on @pinterest #PRSARVAJonathan Rhudy, APR</div><div>@jonathan_rhudy Cool. Maybe Friday is the new Wednesday. Please pin the recap to your new #PRSARVA #Pinterest board. :)Jon Newman</div><div>YAY! RT @dbass1978: Voted in as a member of #PRSARVA today!Tina Lambert</div><div>@jonathan_rhudy Cool. Maybe Friday is the new Wednesday. Please pin the recap to your new #PRSARVA #Pinterest board. :)Jon Newman</div><div>#PRSARVA gets pinning as @WorkItRichmond reports on the recent chapter meeting including a cheesemonger reference. http://workitrichmond.com/2012/11/11/pinterest/Jonathan Rhudy, APR</div>