RVA Media Innovator No. 3: Richmond Biz Sense Makes Cents

Building off this week’s series on RVA’s changing media landscape, today I’m highlighting another innovative news outlet: RichmondBiz Sense.com.

Launched in 2006, RichmondBiz Sense (RBS) balances local, fresh business news reporting with aggregated content links from multiple news sources, including the Richmond Times-Dispatch and national outlets like Fortune and Fast Company

In addition to breaking business news and features, RBS’ locally based writers and editors hand select relevant and interesting articles – the kind that you don’t mind sharing with others. 

They serve up their daily digital dispatch with a weekday morning email – powered by Constant Contact – to keep readers informed. In addition to its free service, the outlet also has a BizSense Pro product for a $45 annual fee that offers readers access to more articles and content, such as local court dockets. It also offers a news release distribution service to post news on its site.

RBS seems to keep a strong pipeline of advertisers, including one Rhudy & Co. client that we help by creating animated GIFs to run on the business site.

The demographics

In its online media kit and in a 2010 readership recap, RBS highlighted the following demographic information:

  • An average of 32,000 unique visitors per month.
  • Online readers typically make two visits to the Biz Sense website per day and spend an average of 90 seconds per visit.

In today’s age of skimmers and scanners, digesting information 140 characters at a time, RBS continues to serve up fresh, interesting and relevant content.

The outlet also uses a Facebook page to engage with readers and repurpose content.

I believe RBS is well positioned for a possible acquisition in the future from a traditional media company looking to satisfy an information-hungry online audience. 

Subscribe to the Richmond Biz Sense daily email blast.

Jonathan Rhudy thinks news aggregation is here to stay and loves the ultimate example: The Newseum’s “Today’s Front Pages” that features the actual covers of 804 newspapers from around the world refreshed every morning.