RVA Media Innovator No. 1: The Chesterfield Observer Grows

The media landscape in Richmond, Va., continues to change – and grow. 

That’s good for the economy, advertisers and clients looking to share news in the River City. Even with the fickle media landscape and the advent of new digital platforms, several local outlets continue to innovate. 

This month, I’ll cover five examples in the Rhudy & Co. blog:

  1. The Chesterfield Observer
  2. The Richmond Times-Dispatch
  3. Richmond Biz Sense
  4. WRIC-TV Channel 8
  5. Boomer Magazine

Changes in Chesterfield County

News is growing in Chesterfield County.

Just this month, The Chesterfield Observerannounced a new, glossy, full-color monthly magazine for county residents. The magazine, still untitled, reportedly will launch next year. 

To be edited by Donna Gregory, the former Chesterfield Observer former news editor, the magazine’s content has yet to be determined although they say it will most likely be geared to women with a mix of news and lifestyle stories along with interviews. The new magazine will compete with two other monthly magazines, Richmond Magazine and Boomer, as well as the bi-monthly Chesterfield Living.

TheChesterfield Observer reportedly has seen growth and increased revenue. With new offices to accommodate a growing staff, this local publication appears to be bucking the print media trend of downsizing. That’s good news for Chesterfield and the region. Also, The Chesterfield Observer this month hired David Hamlin, a journalist with 25 years in the news business, as news editor to replace Gregory. Learn more

Media General’s community news

Media General, which owns the Richmond Times-Dispatch, also hasn’t given up on local news. They dig deeper with Chesterfield County coverage in the Midlothian Exchangeand long-time editor Elizabeth Farina works hard to find important and unique community angles.

In addition to the Exchange, Media General also uses Richmond.com, Mechanicsville Local, Powhatan Today and Goochland Gazette to enhance its community news coverage across the Richmond region.

Stay tuned later this week for an update on Media General’s flagship news property, The Richmond Times-Dispatch, and how it pushing innovation.

Jonathan Rhudy is a Chesterfield resident and small business owner who loves his dose of local news — even the grip-and-grin photo of the giant check presentation.