Flying Squirrels' Secrets to Success in RVA

Learn what happened when a new minor league baseball team rolled into the River City needing to launch a new family-entertainment brand. 

Todd "Parney" Parnell, vice president and chief operating officer for the Richmond Flying Squirrels, discussed the startup's marketing, PR and branding initiatives at the Public Relations Society of America Richmond chapter meeting on March 30, 2011.

Review a Twitter recap highlighting selected tweets from fellow PRSA Richmond members.

Jonathan Rhudy isn't much of sports nuts, but he is cheering on the VCU Rams in their Final Four appearance. He loves the media frenzy that is putting his hometown in the national spotlight.